Wednesday, October 03, 2007

At Starbucks, Songs of Instant Gratification



http://www.nytimes.com/2007/10/01/technology/01impulse.html?ref=technology

Like that song you hear playing at Starbucks, but just cannot wait until you get to a computer to download the song?

Starting tomorrow at certain Starbucks stores, a person with an iPhone or iTunes software loaded onto a laptop can download the songs they hear over the speakers directly onto those devices. The price will be 99 cents a song, a small price, Starbucks says, to satisfy an immediate urge.

“For the customer it’s an instant gratification,” said Ken Lombard, president of Starbucks Entertainment. “You’ll hear the song, be able to identify what it is and download to the device.”

...er, when was the last time you walked into starbucks and they were playing something interesting, blokey, or that hasn't been played ten thousand times before?

"make mine a double mocha decaf vanilla latte with 2 diazepam..."

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