Friday, March 30, 2007

High Adventure: The True Story of the First Ascent of Everest

just finished reading this great account of the first ascent of everest.

what struck me within the first few pages (and this continued until the very end of the book) was that there was not once a single mention of a name of any manufacturer.

today, we live in a world where we don't go out and buy something, instead, we buy (xxxx) - the name of the manufacturer who makes this or that something.

we are constantly bombarded by names, logos, adverts, & images from corporations, desperate to sell us everything they make at every available opportunity. our future will be one of ever-increasing advertising (how fucking great!)

anyone remember sports stadiums? they used to be named after people or places...

how refreshing to read an entire book and not once have the name of any manufacturer mentioned, even once.

imagine that.

great book. worth reading even if just to escape from the world of advertising...

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