“Hold Your Wee for a Wii"

from The Associated Press:

A 28-year-old suburban Sacramento woman died of apparent “water intoxication” after participating in a contest — “Hold Your Wee for a Wii” — sponsored by local radio station 107.9 KDND. The rules were simple: Participants simply competed to see how much water they could drink without going to the bathroom. The winner would receive a shiny new Wii video game console, the highly coveted, $250 must-have from Nintendo.

She left behind a husband, two sons and a daughter. From The Associated Press:

..that’s a great contest. exactly WHO thought that one up?

appropriate logo...

here's their website. absolutely no mention of it.

http://endonline.com/home_content/index.php
the actual winner of the contest is going to have so much fun playing video games in the knowledge that somebody died trying to win this 107.9 KDND...

what's the betting it'll be put up on ebay...